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Executed & HoldingNOW1 contractsEntry: $1830.00
Created: Monday, June 29, 2026
Executed: Tuesday, June 16, 2026 at 07:16 AM
Option Details: NOW $105 Call exp. Dec 18, 2026

Portfolio position

  • +3.83%RRSP

Execution Tranches

DateQtyPriceNotes
Jun 29, 20261 contract$1830.00—
Total: 1 contracts · Avg entry: $1830.00/contract

ServiceNow (NOW) $105 Call Expiring December 18th 2026

(ServiceNow Inc., $105 Call Expiring Dec 18th 2026)

Created: June 21st 2026

Price at writing: ~$95.04 (June 18, 2026 close)

Conviction level: High

Key catalyst: Q2 FY2026 earnings, ~July 29, 2026 (the Dec 18 expiry also spans the Q3 report)


1️⃣ Trade Snapshot

The company. ServiceNow (NOW) runs a cloud platform that automates the internal workflows large organizations depend on: IT tickets, HR requests, customer service, and security operations, all on one system (the Now Platform), paid for by recurring subscription. Over 85% of the Fortune 500 run on it, from General Mills and Warner Bros. Discovery to government agencies like the U.S. Department of Energy. Its growth engine now is Now Assist, the AI layer sold on top.

The trade type. Value + catalyst. Value: at ~$95 the stock trades inside the conservative end of its fair-value range and well below analyst targets, after falling more than 50% from its 2025 high. Catalyst: the July 29 earnings report, the deepening NVIDIA partnership, and a possible re-rating if the AI-disruption fear fades. Note: momentum is currently a headwind, not a tailwind, since the late-May rally reversed and the stock fell back to ~$95.

What is this trade? You buy a call at the $105 strike expiring Dec 18, 2026, paying a premium upfront for the right to buy shares at $105. You do not need NOW to reach $105 to profit: the premium rises as the stock moves toward the strike (delta, the option's sensitivity to each $1 stock move) and as demand for options rises (vega). A move from ~$95 to ~$102-105 could lift the premium well before expiration.

Profit-taking.
  • 1 contract: Exit at +100%. If the thesis breaks down, exit once there is any green.
  • 2 contracts: Trim 1 contract at +50%, the second at +100%. If the thesis breaks down, exit once there is any green.
  • 3+ contracts: Trim 1 contract at +50%, trim a second at +100%, and leave the rest as runners until momentum slows, then fully exit. If the thesis breaks down, exit once there is any green. Stop loss. Fully exit the trade if the contract loses 60% of its value, unless you have strong reason to believe there will be a reversal before the December 18, 2026 expiry.

Why the timing works (the safety net). This Dec 18 expiry is long enough to span two earnings reports: the next one around July 29, 2026, and another in late October. That is the safety net. If the July report is not the catalyst, a second one still falls before the option expires. The base plan is not to hold through earnings, though. Options get more expensive as a big event approaches, because traders pay up for the uncertainty; once the report is out, that uncertainty disappears and the premium drops fast even if the stock barely moves (this is called IV crush). So the plan is to sell in the days leading up to the ~July 29 report, when anticipation has likely inflated the premium, rather than risk giving it back after.

How far does the stock need to move? About 10.5% to reach $105. The split-adjusted 52-week range is $81.24 to $211.48, so at ~$95 the stock sits near its lows and $105 is just above it, low in that range.

Split note: NOW did a 5-for-1 split effective Dec 17, 2025. All prices, strikes, and targets here are post-split. Pre-split ~$900 charts are not comparable.

Key catalysts (detail in Section 5):

  • July 29 earnings. The near-term catalyst, with the stock cheap and beaten down. A beat with organic growth holding and guidance raised could re-rate the shares.
  • NVIDIA partnership expanding from GTC (March) through Knowledge 2026 (May): ServiceNow's AI Control Tower is now in NVIDIA's Enterprise AI Factory design, plus Project Arc and Nemotron model integration. What's the most you can lose? The premium paid. Nothing more. Defined-risk.

When does this trade stop making sense? If (1) organic subscription growth decelerates below ~15%, (2) the stock breaks to new lows below ~$81 on volume, (3) Q2 guidance is cut again on July 29, or (4) you are sitting on a profit going into the ~July 29 earnings (sell first).

Valuation Summary

ScenarioFair Value Range (per share)vs ~$95 (June 18)
Conservative$87 - $114-8% to +20%
Base$142 - $197+49% to +107%
Bull$190 - $265+100% to +179%

Caveat: The $105 strike sits inside the Conservative range ($87-$114), around its upper-middle. The Base ($142-$197) and Bull ($190-$265) cases clear it comfortably; only the lower half of the Conservative case (the deceleration path) leaves it out of the money. See the Growth Stress Test in Section 4.

Analyst Price Targets

MetricValue
Average target~$142 (+49% vs ~$95, June 18)
Median target~$140 (+47% vs ~$95, June 18)
Range$85 - $226
Consensus ratingStrong Buy (~54 analysts: 43 Buy / 4 Hold / 1 Sell)

Notable Analyst Price Targets

Analyst / FirmRatingPrice TargetNotes
Goldman SachsBuy$163Cut from $188 post-Q1 (Apr 2026)
MorningstarFair value$151Mar 5, 2026
BTIGBuy$150Apr 24, 2026
MizuhoBuy$140Cut post-Q1
BenchmarkBuy$130Raised to $130 from $125, Jun 15, 2026
OppenheimerOutperform$130Reiterated May 2026
Wolfe ResearchOutperform$125Cut post-Q1
StifelBuy$120Cut post-Q1
NeedhamBuy$115Cut post-Q1
KeyBancHold$85Street low, Apr 23, 2026

Where to Find More Detail

  • Section 2 (Overall Assessment) - Conviction and key dependencies.
  • Section 3 (Risk Management) - Stops, exit triggers, pre-earnings discipline.
  • Section 4 (Valuation Assessment) - Historical FCF, DCF scenarios, strike positioning, growth stress test.
  • Section 5 (Catalyst Thesis) - July 29 earnings, NVIDIA, AI monetization, Trump disclosure.
  • Section 6 (Strike Structure) - Why $105 and how profit comes before the strike.
  • Section 7 (Key Risks) - Growth deceleration, M&A margin pressure, valuation reset.

2️⃣ Overall Assessment

  • A modestly-OTM call on a high-quality name now trading near its lows after a more-than-50% drawdown from the 2025 high.
  • Base-case DCF (~$142-197) sits entirely above the strike; any base outcome finishes deep in the money.
  • Bull case (~$190-265) puts the call far in the money. The Conservative case ($87-114) straddles the strike: its upper half clears $105, its lower half leaves the call worthless.
  • The main risk is growth quality, not competitive position. Q1 was about deal timing and organic deceleration, not the business breaking. The lower $105 strike needs a smaller move than the old $130 did, but momentum is currently against the trade. Conviction level: High. The strike now sits within the conservative fair-value band, the entry is cheap, and the catalyst path is concrete (July 29 earnings, NVIDIA, two earnings reports before expiry). Sized appropriately given the binary OTM payoff and the active downtrend.

Key dependencies: Organic subscription growth stabilizing, Now Assist continuing to scale, no further guidance cuts on July 29, a sentiment turn off the lows, and strict stop and pre-earnings discipline.


3️⃣ Risk Management & Exit Framework

Position parameters

  • Stop loss: Fully exit if the contract loses 60% of its value, unless there is strong reason to expect a reversal before the Dec 18, 2026 expiry.
  • Take profit (by position size):
    • 1 contract: exit at +100%.
    • 2 contracts: trim 1 at +50%, the second at +100%.
    • 3+ contracts: trim 1 at +50%, a second at +100%, then leave runners until momentum slows and exit.
  • Thesis-breakdown override: If the thesis breaks down, exit once there is any green, regardless of the targets above.

A 60% stop gives the thesis room while capping the loss; the tiered take-profit locks in gains while leaving upside on the runners.

Pre-earnings exit rule

  • If profitable, sell in the days before the ~July 29 earnings to avoid IV crush (the sharp premium drop after the report). Other rules
  • Do not average down on a falling OTM call.
  • Exit if NOW breaks to new lows below ~$81 on volume.
  • Time decay (theta) accelerates in the final 3 weeks; do not hold late unless deep in the money.

4️⃣ Valuation Assessment

Inputs:

  • Price (June 18, 2026 close): ~$95.04
  • Shares outstanding: ~1.04B
  • FY2025 revenue: ~$13.0B
  • FY2025 free cash flow: ~$4.5B (~35% margin)
  • Net cash: ~$4B (approx, unconfirmed post bond issuance + Veza/Armis)
  • Forecast method: Two-stage (years 1-5, then 6-10) plus a terminal value
  • Discount rates: 9-11%
  • Terminal growth: 2-3% Plain terms: A DCF estimates today's value by projecting future free cash flow (FCF, cash left after running and investing in the business) and discounting it back to today.

Historical FCF (what informed the growth rates)

Fiscal YearFCF ($B)YoY growthRevenue ($B)FCF margin
20201.37-4.52~30%
20211.80+32%5.90~31%
20222.17+21%7.25~30%
20232.70+24%8.97~30%
20243.42+26%10.98~31%
2025~4.5+32%~13.0~35%
  • Free cash flow grew ~21-32% over five years (about a 27% yearly average). The growth assumptions below step down from that pace.
  • Bull (26%) roughly continues the trend. Base (20%) assumes a step-down. Conservative (12%) is about half the historical rate, the stress case.

Conservative (Stage 1: 12% · Stage 2: 6% · Terminal: 2%)

Discount RateEquity ValueFair Value / Sharevs ~$95 (June 18)
9%~$117B~$114+20%
10%~$102B~$99+4%
11%~$90B~$87-8%

Base (Stage 1: 20% · Stage 2: 10% · Terminal: 3%)

Discount RateEquity ValueFair Value / Sharevs ~$95 (June 18)
9%~$202B~$197+107%
10%~$171B~$166+75%
11%~$147B~$142+49%

Bull (Stage 1: 26% · Stage 2: 12% · Terminal: 3%)

Discount RateEquity ValueFair Value / Sharevs ~$95 (June 18)
9%~$273B~$265+179%
10%~$228B~$222+134%
11%~$195B~$190+100%

Strike Positioning

  • $105 sits inside the Conservative range ($87-$114). At a 9% discount the conservative case ($114) clears it; at 10-11% ($87-99) it does not. The Base ($142-197) and Bull ($190-265) cases clear it comfortably.
  • This lines up with Morningstar's $151 fair value and the ~$142 average / ~$140 median targets, all well above the strike.
  • Versus the old $130 strike, $105 needs a much smaller move and finishes in the money across a wider set of outcomes.

Growth Stress Test (critical)

  • Base assumes 20% Stage 1 FCF growth. 2026 subscription guidance is ~22%, but Q1 flagged softer organic growth (Middle East deal delays, plus M&A inflating the headline rate).
  • If Stage 1 growth halves to ~10%, base-case fair value drops to roughly $89 at a 10% discount, just below the $105 strike.
  • Translation: If the deceleration story wins, the call can still expire worthless, though the gap is far smaller than at higher strikes. Watch organic growth, not the AI headline. SBC note: ServiceNow's stock-based pay is large (~$1.955B in FY2025, about 43% of free cash flow), which inflates reported FCF; charging it in full would roughly halve the cash-flow value, though the company's buyback offsets part of it.

5️⃣ Catalyst Thesis

Earnings (Q2 FY2026, ~July 29). The key test. Watch whether sales growth holds up once you strip out the recent acquisitions, whether the AI add-on (Now Assist) is bringing in real money, and whether the company holds or raises its guidance after the Q1 cut.

NVIDIA partnership. ServiceNow and NVIDIA keep deepening their work together. ServiceNow's tool for overseeing AI agents (its "AI Control Tower") is now built into NVIDIA's standard blueprint for enterprise AI, and the two are wiring ServiceNow's software into NVIDIA's AI models. In plain terms, this sets ServiceNow up as the control layer that manages and governs AI agents running on NVIDIA's technology.

AI starting to pay off. Customers spending over $1M a year on Now Assist (the AI add-on) grew more than 130% from a year earlier, and the company signed 16 deals worth over $5M each in new AI business. Management targets at least $30B in subscription revenue by 2030 and calls that a floor, not a ceiling.

Acquisitions. ServiceNow bought Veza (identity security, closed March 2026) and Armis (tracking and securing connected devices, closed April 2026). Both give it more to sell into its existing customer base.

Trump disclosure (a minor sentiment signal). Trump's Q1 2026 financial filing shows a new ServiceNow position, a $1M-$5M purchase made during the February software selloff, his largest of three notable software buys. The estimated average entry is ~$115-$130, so at ~$95 the stock now trades well below that level. Two honest caveats: the holdings are in a trust run by others, not necessarily his own stock-picking, and a politician's disclosed holding is a sentiment signal, not a reason the business is worth more. Treat it as a small supporting data point, not a reason to buy more.


6️⃣ Strike Structure

  • Strike: $105. Breakeven at expiration: ~$105 + premium (TBD on live chain). Required move: ~10.5% to the strike, more to breakeven if held to expiry.
  • Estimated delta: ~0.40-0.46 (TBD from live chain). Days to expiration: ~180. How it makes money before reaching $105:
  1. Delta. Each $1 rise in NOW adds roughly the delta amount to the premium, and that sensitivity grows as the stock nears $105.
  2. Vega. Demand for options tends to build into earnings, lifting the premium; selling before the report captures that build.
  3. Theta. Works against you daily, manageable at ~180 days, faster in the final month. A move to ~$100-103 before the July report could lift the premium enough to hit the take-profit target without the stock ever crossing $105.

7️⃣ Key Risks

  • Organic growth deceleration. The core worry from Q1. Headline growth is flattered by Veza and Armis; strip those out and the organic rate is the number that matters. Mid-teens organic growth invalidates the base case.
  • Further guidance cuts. FY2026 outlook was already trimmed at Q1. Another cut on July 29 is a serious negative.
  • Active downtrend. The stock fell from ~$124 (late May) to ~$95 (June 18); a call needs that slide to stop and reverse. Catching a falling knife is a real risk.
  • Valuation, milder than before. After the drop the stock trades ~57x trailing earnings but only ~22x forward, a more reasonable multiple for 20%+ growth. Further de-rating of high-multiple software would still pressure it.
  • Binary payoff. As an OTM call, total premium loss is the realistic downside if the stock stalls or keeps sliding. Counter-argument (why this can work): At ~$95 the stock sits in the lower part of its fair-value range, the $105 strike needs only a ~10.5% move, the NVIDIA partnership and Now Assist traction are real, and a single clean July 29 print could reverse the negative estimate cycle and re-rate the shares back toward analyst targets in the $130s-$140s.

Research for personal use. Not investment advice. Verify pricing, the live option chain (premium, delta, breakeven), share count, net cash, and material developments through primary sources before any transaction. The DCF is a scenario tool, not a prediction; small changes in growth and discount-rate assumptions move fair value a lot.